What the results are for
The findings will help universities and instructors design better guidance on AI use, for marketing students in particular and business students more broadly.
This survey is for you if
Third or fourth year
Marketing or an adjacent programme. Far enough in to judge your own capability.
Studying in Ho Chi Minh City
Verified with your university e-mail, so the sample is genuinely students.
Have used AI for coursework
ChatGPT, Gemini, Copilot, Claude — any of them, in the past three months.
What you walk away with
10,000₫ the moment you finish
Sent by MoMo or as a phone top-up code. Applies to every response that clears quality control.
3,000₫ per friend you bring in
Counted on valid responses, never on clicks. Capped at 100,000₫ each, about 33 referrals.
Four prize draws of 300,000₫ each
Both respondents and successful referrers get a ticket. Drawn publicly after the survey closes.
The AI prompt pack, and the findings
Prompts for group work, case analysis and campaign plans, plus your own institution’s figures if the sample allows.
What happens to your data
Your e-mail is used only to verify you are a student and to deliver rewards. It sits in a separate table, never beside your answers — so the dataset that goes into analysis and publication is anonymous in the literal sense. We also record technical details of your visit: referral source, device type, and how long you spend on each item, used to evaluate recruitment channels and run data-quality checks.
Participation is entirely voluntary. Stop whenever you like, no reason needed.
Five minutes of yours, a real contribution
Quantitative research needs enough respondents before its results mean anything. Thank you for the time.
Start the survey