AI & Marketing Students StudyResearch Group, International University – HCMIU
VI
Academic research · 5–7 min · Anonymous

How do marketing studentsin Ho Chi Minh City use AI?

We are a research group at International University – VNU-HCM, running an academic study on how marketing students use generative AI tools such as ChatGPT, Gemini, Copilot and Claude in their studies, and how that use affects the development of their professional marketing capability.

Start the survey🤝 Refer — earn up to 100,000₫

5–7 min · Saves every answer · Pick it back up any time

What you walk away with

Referral rewards up to 100,000₫

Plus 10,000₫ the moment you finish the survey, and a ticket for four prizes of 300,000₫.

🎁

10,000₫ the moment you finish

Sent by MoMo or as a phone top-up code. Applies to every response that clears quality control.

🎟️

3,000₫ per friend — up to 100,000₫

Counted on valid responses, never on clicks. Capped at 100,000₫ each, about 33 referrals.

🤝

Four prize draws of 300,000₫ each

Both respondents and successful referrers get a ticket. Drawn publicly after the survey closes.

📊

The AI prompt pack, and the findings

Prompts for group work, case analysis and campaign plans, plus your own institution’s figures if the sample allows.

For students at universities across Ho Chi Minh City

University of Economics HCMCUniversity of Economics and Law (VNU-HCM)Foreign Trade University — HCMC CampusUniversity of Finance and MarketingHo Chi Minh City Open UniversityUniversity of Economics and FinanceVan Lang UniversityHUTECH UniversityInternational University (VNU-HCM)Banking University HCMCHoa Sen UniversityNguyen Tat Thanh UniversityRMIT University VietnamTon Duc Thang UniversityIndustrial University of HCMCSaigon UniversityFPT UniversityHUFLITVan Hien UniversityHong Bang International UniversitySaigon International University

What the results are for

The findings will help universities and instructors design better guidance on AI use, for marketing students in particular and business students more broadly.

This survey is for you if

1

Any year, any programme

First year to fourth, any programme. We classify at analysis time rather than turning anyone away.

2

Studying in Ho Chi Minh City

Verified with your university e-mail, so the sample is genuinely students.

3

Whether or not you use AI

ChatGPT, Gemini, Copilot, Claude — or none of them. Both answers are data we need.

What happens to your data

Your e-mail is used only to verify you are a student and to deliver rewards. It sits in a separate table, never beside your answers — so the dataset that goes into analysis and publication is anonymous in the literal sense. We also record technical details of your visit: referral source, device type, and how long you spend on each item, used to evaluate recruitment channels and run data-quality checks.

Participation is entirely voluntary. Stop whenever you like, no reason needed.

Five minutes of yours, a real contribution

Quantitative research needs enough respondents before its results mean anything. Thank you for the time.

Start the survey